After graduating college I worked at a mixed animal practice in Pullman, Washington as a veterinary technician and discovered a love and respect for the veterinary profession. But life took its twists and turns and I moved on to the corporate marketing world.
After 15 years as a marketing executive and freelance writer, I'm now bringing my wide-ranging experience to benefit veterinary hospitals.
My extensive time spent in the various iterations of the medical healthcare industry; my experience both as veterinary clinic staff, and a consumer of veterinary medicine; and my career as a marketer and a writer make me uniquely suited to make a difference in your marketing.
Prior to hanging my shingle as a freelance copywriter and marketing consultant, I worked for 12 years doing marketing both for the equine industry at the Appaloosa Horse Club and as a marketing director at New Hope Natural Media, the foremost natural and alternative health media company in the world.
I became fluent in marketing to a variety of different audiences. I've created dozens of successful marketing campaigns that consistently increased response rates and ROI. I've also learned how to understand the mind of a target audience and market to them in a way that solved their problems, built relationships and positioned my company as a solution-oriented partner.
I love the challenge of finding the right words to persuade an audience of the relevance of a great product, or the opportunity to bring an undervalued service to greater awareness. I began my freelance copywriting career in 2001 with a dream to combine my extensive marketing experience with my strong writing talents and help my clients improve brand image, attract new customers, and increase loyalty among current ones.
My professionalism, marketing background and deep understanding of the challenges marketers face make me a favorite with my clients, who appreciate that I am a partner in their success.
Just a few of my past and current clients include; VCA Animal Hospitals, Mobile Veterinary Services, MEDRAD, Acumed, DeVilbiss Healthcare, SMT USA, Vision Shift Studios, Backyard Hive and many other small and large businesses.
I live in the southern Colorado Rocky Mountains on a small ranch with a variety of animals wild and domestic. I enjoy spending my off time trail riding through the mountains or hiking with my dogs. I've also been known to spend a lazy summer afternoon reading on the hammock with the cat.